CORNELL STORE — Sitting outside on Ho Plaza with a stack of books and a pen at the ready, Chemical Engineering professor David Ernst is offering students signed copies of his self-published book, “Fundamentals of Fluid Mechanics and Magnetohydrodynamics.”
“I’m trying to generate a lot of buzz about this book,” said Dr. Ernst, “so I’ve been out here all day promoting it, and I’m scheduled to do a live reading at Goldies later this week.”
The author is hoping to turn heads in the industry and is in talks to sign a book deal for three more sequels with Penguin publishers, though he has been told his content needs to appeal more to the teenage demographic before it can really go anywhere.
“I think mostly the people buying are in my MAE 3230 class, which lists the textbook as a requirement, but I’ve had a few others stop by and ask me about it. I explained the premise of how the viscosity of non-Newtonian fluids depends on shear rate to some interested Sociology majors, and they told me they might buy a copy on their way out of the store!”
The textbook is currently ranked at 2,052,030 on the Amazon Best Sellers list selling for $300.